Take19 hours ago
Factor returns to the men's WorldTour with Bahrain Victorious
Bahrain Victorious named Factor Bikes its official bike partner from the 2027 season, a day after Bianchi announced it is ending its partnership with the team. The deal marks Factor's return to the men's WorldTour. David Millar, Factor's chief brand officer, calls it the first time he has been directly involved in working with a men's WorldTour team in his role at Factor.
What this means
Bianchi's exit and Factor's arrival were announced a day apart, so Bahrain Victorious has a bike supplier for 2027.
The partnership starts officially on 1 January 2027, and the team will ride Factor bikes from the Grand Tours to the Classics. Factor had parted ways with Israel-Premier Tech, and this is its return to the men's WorldTour. Millar says Factor groups all athlete and team support under Factor Racing, and that having Bahrain Victorious in that structure is very exciting. That structure already includes Human Powered Health in the women's WorldTour and Ma Petite Enterprise, so the team adds the men's side. Millar will also work again with Rod Ellingworth, with whom he worked on British team strategy at the 2011 UCI World Championships and the 2012 London Olympics. Rob Gitelis says Factor will be back at the Tour de France in its tenth anniversary year.
Sources
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