Takeyesterday
Zwift puts its two new features behind a $10 monthly upcharge
Zwift launched Zwift Plus, a premium tier that holds Zwift Coach and Zwift Video exclusively. The standard membership stays at £17.99/$19.99/€19.99 per month while Zwift Plus costs £26.99/$29.99/€29.99.
What this means
New users can try all Zwift Plus features free for 14 days, and existing members can claim a limited-time free one-month upgrade at launch. After that, the Zwift Coach and Zwift Video features cost existing members the extra €10 a month.
Zwift Coach builds a plan from a few questions, a chosen goal and historical training data, and proposes an updated plan when a user skips a session or goes beyond it. Zwift Video adds 21 routes totalling 385 km from six countries at launch, with new routes planned from the new year. Both sit in Zwift Plus; all other Zwift features remain included in the base tier. The upcharge is about €10 / $10 / £9 per month. Outside's Velo reviewer argues the tier will be a big hit to TrainerRoad, with many users seeing a net decrease in monthly subscriptions. That is one reviewer's opinion, not a statement from Zwift or TrainerRoad.
Sources
Zwift adds coaching and video under a "Plus" membership tierNo need to cry, but Zwift is now in tiers – new features Zwift Coach and Zwift Video launch as part of Zwift Plus membership optionZwift | Preise für Jahres- und Monatsmitgliedschaften | Kostenloses 14-tägiges ProbeaboZwift Plus Review: The Premium Tier That Could Replace TrainerRoadZwift Plus: Neues Premium-Abo mit Coaching und realen VideostreckenZwift Plus Subscription Tier Announced: Personalized Training Plans and Real Video Routes
Analysed 6 sources, written and summarised with AI · How we work