Bernard's post was earnest enough: «If you love cycling, this is the hotel that sheltered us during the storm. A huge thank you to the whole team. Give them 5 stars.» The hotel did hand out dry towels, warm tea, and fruit to wet riders — hospitality that deserved recognition. But a mass-mobilisation call from a pro with a cycling audience is also a textbook trigger for review brigading, where the social signal matters more than any actual stay. The result is a rating that now reflects a viral moment, not a guest experience — which is its own kind of corruption of the thing Bernard was trying to celebrate.