Take2 weeks ago
The real damage from the Erola Jons incident isn't a cringe clip — it's that the Vuelta handed a microphone to someone who'd already been flirting with mechanics and asking organizers to identify the riders, and called it content. Eurosport journalist Laura Meseguer named the structural problem plainly: hiring an influencer whose content is built on sexist comments undoes years of work by women fighting for credibility in a male-dominated sport.
Jons was already on thin ice before she reached Pogačar — she'd openly flirted with a UAE Team Emirates-XRG mechanic and needed to be told who the riders were. The Vuelta continued to give her backstage access anyway. Meseguer's response on Instagram went directly at the institution, not just the individual: «It is a serious mistake to hire someone with absolutely no knowledge of the sport, whose content will be based on this series of sexist comments that we women have been trying to escape from for decades.» The choice wasn't a hiring error — it was a signal about what the Vuelta thinks women in cycling are for.
Sources